This is a very important question that is often overlooked when accessing a potential new advertising source. Whenever you are presented with a new advertising opportunity you should do a simple ROI analysis. However, more importantly you should have an idea of how much you are willing to spend for a new lead as a […]
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Do You Have a Referral Program That Actually Works?
Referrals are one of your best sources for new leads. In addition, they make great leads usually turning into sales. Your previous customer has already done most of the selling for you. However, many businesses do not have a formal referral program in place to actively seek out referrals. The majority of companies wait for […]