This is a very important question that is often overlooked when accessing a potential new advertising source. Whenever you are presented with a new advertising opportunity you should do a simple ROI analysis. However, more importantly you should have an idea of how much you are willing to spend for a new lead as a […]
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Groupon – A Sales or Marketing Tool?
It’s hard to deny the exposure your company can receive by running a Groupon campaign. Thousands and thousands of potential customers receiving an email with your special, heavily discounted deal. And best of all you do not have to pay anything, you just need to honor the discounted price. Who wouldn’t want that exposure? The […]