Groupon – A Sales or Marketing Tool?

It’s hard to deny the exposure your company can receive by running a Groupon campaign. Thousands and thousands of potential customers receiving an email with your special, heavily discounted deal. And best of all you do not have to pay anything, you just need to honor the discounted price. Who wouldn’t want that exposure? The […]

Do You Have a Referral Program That Actually Works?

Referrals are one of your best sources for new leads.  In addition, they make great leads usually turning into sales.  Your previous customer has already done most of the selling for you. However, many businesses do not have a formal referral program in place to actively seek out referrals.  The majority of companies wait for […]

A Great Source of Additional Business

One of your best, and most overlooked, sources for additional business is your current customers. Everyone has heard the phrase it is cheaper to sell to your current customers than it is to acquire new ones, but are you doing everything you can to be in front of your current customers?  Are you utilizing direct […]

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