Groupon – A Sales or Marketing Tool?

It’s hard to deny the exposure your company can receive by running a Groupon campaign. Thousands and thousands of potential customers receiving an email with your special, heavily discounted deal. And best of all you do not have to pay anything, you just need to honor the discounted price. Who wouldn’t want that exposure? The [...]

Do You Have a Referral Program That Actually Works?

Referrals are one of your best sources for new leads.  In addition, they make great leads usually turning into sales.  Your previous customer has already done most of the selling for you. However, many businesses do not have a formal referral program in place to actively seek out referrals.  The majority of companies wait for [...]

The Easiest Sales Tip in the World

The most simple and easiest sales tip in the world is to smile. A smile is contagious.  If you smile at someone, they will likely smile right back at you. Smiles instantly make you feel happier.  It is tough to be in a bad mood when you smile.  Try it now. Smile.  You will feel [...]